Browsing by Subject "Customer relations--Management--Data processing"

Now showing items 1-2 of 2

    • LRFMVD : a customer segmentation model 

      Sagor, Kawsar Mahmud; Sadhin, Masrur Arefin; Jahan, Ishrat; Prottay, Rezwanul Karim (Brac University, 2023-05)
      Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model has been used to segment customers to maximize profit. This work proposes a new customer segmentation named LRFMVD based on ...

    • LRFS: online shoppers’ behavior based efficient customer segmentation model 

      Khan, Riyo Hayat (Brac University, 2023-02)
      The popularity of online shopping has grown significantly across the globe in recent years. This research proposes a customer segmentation model LRFS, an extended version of LRF model, built specifically for online ...