Browsing by Subject "Consumers--Attitudes."
Now showing items 1-3 of 3
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Brand positioning and consumer perception:a study of Grameenphone
(Brac University, 2024-11)This case study will discuss the Brand positioning strategy of Grameenphone and overall consumer perception about this telecom service provider of Bangladesh which giving serivce from July 1997. Grameenphone is a conventional ... -
The Effects of surf excel packaging on consumer perception
(Brac University, 2021-01)Product packaging has a huge effect in consumer mind. Consumers often motivated by product packaging in order to buy a product. Surf Excel Brand as the packaging of the product has the huge influence in consumers mind. ... -
A study on consumer perception of quality and safety standards in Kazi Farms Kitchen’s frozen food products
(Brac University, 2024-05)The report was written by me using the knowledge I gained while interning in Branding & marketing at Kazi Food Industries Ltd. Sub chapters in each of the three parts of this internship report address separate areas of ...
