Browsing by Subject "Consumer behavior."
Now showing items 1-14 of 14
-
Brand positioning and consumer perception: a study of Grameenphone
(BRAC University, 2024-11)This case study will discuss the Brand positioning strategy of Grameenphone and overall consumer perception about this telecom service provider of Bangladesh which giving serivce from July 1997. Grameenphone is a conventional ... -
Brand positioning and consumer perception:a study of Grameenphone
(Brac University, 2024-11)This case study will discuss the Brand positioning strategy of Grameenphone and overall consumer perception about this telecom service provider of Bangladesh which giving serivce from July 1997. Grameenphone is a conventional ... -
Correlation between consumer attitude and market opportunities for green products in Bangladesh
(Brac University, 2022-01)The method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in ... -
Decoding digital influence: the role of authenticity and congruence between influencers and Gen Z consumers of Bangladesh
(Brac University, 2024-09)Social media influencers have risen as one of the most effective and influential sources that drive consumer behavior in the digital age, more specifically concerning the Gen Z consumer. This study investigates internal ... -
Effect of promotional activity on performance: a study on Rainbow Paints
(BRAC University, 2024-02)As an intern in the marketing department of PRAN RFL Group, I have tried to express the experiences that I have faced there. Though “Rainbow Paints” was my assigned brand, I have focused on my assigned brand. The main ... -
Evaluating consumer purchasing behavior for Shawpno’s pet foods
(Brac University, 2024-03)I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail ... -
Exploring consumer preferences and usage patterns in mobile recharge services
(Brac University, 2024-07)This report focuses on the preferences of consumers and their patterns in usage of the mobile recharge service offered by different vendors, while particularly focusing on the role of MFS platforms such as bKash. The ... -
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
(Brac University, 2024-05)This report explores the variables that influence people's decisions to buy magazines in Bangladesh, pointing out an area that is often ignored in the age ofdigital media. Using a qualitative methodology, the study conducted ... -
Food patrons contribution on online food and restaurant business of Bangladesh
(Brac University, 2024-05)This report is based on the last three months experience in Food Patrons. It is one of the emerging startup food chain and distribution company in Bangladesh. The company operated by an online app. The Online app helps ... -
How product availability influence consumers while buying ice cream
(BRAC University, 2020-01)In this study, my focus is to find out the factors that have a significant influence on the buying pattern of Ice Cream. This study mostly considered Ice Cream products that usually consume by students such as Stick Ice ... -
Identifying and assessing the impact of distribution practices which acted as driving force behind Walton’s success
(BRAC University, 2023-10)This internship report is based on my three months internship experience at Walton Hi-Tech Industries PLC. During my tenure as an intern, from 15.07.2023 to 15.10.2023, I worked in the Walton Distributors Network section ... -
The impact of user-generated content on consumer purchase behavior in Bangladesh- a study of UGC platform influence
(Brac University, 2024-06-09)Mediacom Limited (MCL) is an advertising agency founded in 1997 which was acquired by Square Group in 2005 following which they have been tasked with devising and executing marketing strategies for the concerns of the ... -
Optimizing branch networking for enhanced operations at City Bank Bangladesh
(Brac University, 2024-01)This report summarizes my three-month internship experience at City Bank, where I gained practical knowledge into optimizing branch networking within the banking sector. Throughout my internship, I worked closely with my ... -
Trade marketing strategies for building a strong beverage brand in Bangladesh: a focus on Transcom Beverages
(BRAC University, 2024-09)The executive summary of the report about Transcom Beverages Ltd (Known as TBL) defines the cardinal points of the internship, the organizational practices and the strategic contributions. It is during the internship ...
