Browsing by Subject "Branding--Marketing"
Now showing items 1-6 of 6
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Analysing the relationship between promotional activities and sales
(Brac University, 2022-08)adorsho praniSheba, the cloud-based cattle identification well-being monitoring, and insurance platform employs IoT, Big Data, Machine Learning, and Artificial Intelligence - among other technologies - to create a connected ... -
Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
(Brac University, 2021-01)The report consists of data that I learned at Anwar Group of Industries during my internship period. Anwar Group of industries is one of the biggest conglomerates in Bangladesh. It has invested its efforts and monetary ... -
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
(Brac University, 2023-04)This research examines the consumer behavior towards Bata Shoe Company in Bangladesh by analyzing customer satisfaction, brand loyalty, and buying patterns. The research was conducted through a survey of 219 respondents ... -
A deep dive into the branding strategies of Daraz Bangladesh Limited
(BRAC University, 2018-11-29)At the end of the first decade and in the beginning of the second decade of 21st century, e-markets started their journey here in Bangladesh. However, a big number of people still fail to understand the exact meaning and ... -
How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
(Brac University, 2023-01)This internship report deliberates on how within a very short period Nagad has successfully implemented all its marketing strategies to reach the right customers at the right time. It also covers the marketing tactics used ... -
Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
(Brac University, 2022-09)"This report examines the public relations and events activation strategies implemented by MINISO, a lifestyle goods manufacturer with a Japanese influence, to maintain a positive brand image and promote its products. ...
