Browsing by Subject "Branding (Marketing)."
Now showing items 1-7 of 7
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An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
(Brac University, 2023)With the focus on Unilever Bangladesh Limited, this complete and in depth internship Report Explores the talent attraction pattern of this organization through their vast employer branding activities. The research deeply ... -
Brand positioning and consumer perception:a study of Grameenphone
(Brac University, 2024-11)This case study will discuss the Brand positioning strategy of Grameenphone and overall consumer perception about this telecom service provider of Bangladesh which giving serivce from July 1997. Grameenphone is a conventional ... -
Challenges and opportunities in trade marketing: perspectives from Transcom beverage Limited Executives
(Brac University, 2024-10)This report shows that the executives of Transcom Beverages Ltd who plays a significant role in beverage sector a PepsiCo affiliate, they put their potentials in trade marketing. By doing many analyses in-depth research ... -
Customer engagement process of X integrated marketing agency
(Brac University, 2022-08)This report details my time as an intern at X- Integrated Marketing Agency. During my internship, I learned a great deal about digital marketing and other areas of marketing. With the rise of digital marketing, consumer ... -
Evaluating promotional strategies practiced by H.R Trade & Tourism
(BRAC University, 2024-09)H.R. Trade & Tourism's success is contingent upon the effective execution of promotional strategies and the optimization of the promotional mix, both of which are critical elements in the contemporary, fiercely competitive ... -
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
(Brac University, 2023-11)The report focuses on the utilization of digital media for brands to increase brand awareness and engagement. It also focuses on conducting a comprehensive analysis on the effectiveness of digital media. The whole report ... -
A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
(Brac University, 2021-06)One of the most important factors in forming a consumer's opinion of a brand is event marketing. Everyone is getting into the area of experiential event marketing, from multinational corporations to little businesses. ...
