Browsing by Subject "Brand name products--Management"
Now showing items 1-4 of 4
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
(Brac University, 2019-05) -
Branding and communication mix of Transcom Beverages Ltd
(Brac University, 2023-01)My time as an intern at Transcom Beverages Ltd (PepsiCo) is expressed in this report. I've gained a lot of knowledge about ATL & Digital marketing and other aspects of marketing and sales during my internship. With the ... -
Building brand equity and effectiveness of distribution channel of ACI Pure Salt
(BRAC University, 2023-05)I have been working as an intern in ACI Consumer Brand as a part of my BBA degree. I have completed this report within these three months staring from February to April. This report contains my working experience in the ... -
Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
(BRAC University, 2023-05)Sustainability has to be assimilated among the Bangladesh fashion brands and textile industry to achieve brand equity. Aarong is a Bangladeshi retail brand that has successfully merged cultural heritage and modern way of ...
