Browsing by Subject "Brand marketing"
Now showing items 1-11 of 11
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ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
(Brac University, 2021-05)This paper aims to find the insights of telecom industries marketing strategies in Bangladesh and compare them with global brands to show how they work for establishing their brand identity. Telecom industry is one of the ... -
Analysis of financial performance and effect of current asset management on profitability of bKash Limited
(BRAC University, 2017-12-10)bKash Limited is a private limited mobile financial service providing company which started its operations in 2011 as a joint venture between BRAC Bank Limited and Money in Motion LLC of the United States. In less than 5 ... -
Analysis work of brand marketing and communication division and its outcome
(BRAC University, 2017-12-07)The report I am submitting here is on LankaBangla Finance Limited which is one of the leading integrated non-banking financial institution in the country. The main purpose of this report was to demonstrate the internship ... -
Asiatic 360 and beyond
(BRAC University, 2018-07-30)My internship report is based on the Affiliation Descriptive Format (Experiential). I have made the report into two parts. First one is the Organization part where I discussed about Asiatic 360, their services and different ... -
Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd.
(BRAC University, 2014-01-26)If we think of home loan and home deposit, the name comes to our mind is Delta-BRAC Housing Finance Corporation Ltd. (DBH) , which is the pioneer, largest Housing Finance institution in the private sector in our country. ... -
Engaging people with employer branding at BRAC-Aarong
(Brac University, 2024-05)This report derives on my experience being intern of Human Resources Department of BRAC-Aarong. Through the knowledge I gained from my academic courses at BRAC Business School and the practical experience in Aarong, I have ... -
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
(Brac University, 2023-08)This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to ... -
Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
(Brac University, 2022-10-22)Grey Dhaka is a remarkable advertising agency staffed by talented and creative individuals. The several departments collaborate to provide the greatest productions and pitches to clients. The entire report discusses ... -
Market business intelligence of Bangla Trac Limited (BanglaCAT)
(Brac University, 2021-10)BanglaCAT is the first and only one authorized dealer of Caterpillar Inc. USA in Bangladesh. In 2004, the company started its expedition with almost 100 employees. The next year in 2005, the company enlisted with nearly ... -
The role of client service officers at Brand Practitioners Bangladesh
(Brac University, 2024-05)This executive summary encapsulates the impactful experience as a Relationship Officer at Brand Practitioners Bangladesh and provided a comprehensive understanding of the role of Relationship Officer within a leading media ... -
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited
(Brac University, 2023-07)This study examines the tactics used by Social Islami Bank Limited (SIBL) to sustain its brand significance in the ever-changing banking sector. This highlights the bank's capacity to adjust to changing market demands and ...
