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dc.contributor.advisorAkhter, Ms. Rahma
dc.contributor.authorShakil, Md. Didarul Haque
dc.date.accessioned2017-08-27T10:11:47Z
dc.date.available2017-08-27T10:11:47Z
dc.date.copyright2017
dc.date.issued2017-07-25
dc.identifier.otherID 12204092
dc.identifier.urihttp://hdl.handle.net/10361/8445
dc.descriptionThis internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.en_US
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 30).
dc.description.abstractRSPL Health BD Ltd. is one of the organizations of RSPL Group India which is running in Bangladesh from 2013. “Ghari Detergent” is one of the first products launched by this company in 2014 in Bangladesh. In India, “Ghari Detergent” is the market leader for 7 years in ahead of “Nirma” and “wheel”. But in Bangladesh the scenario is little different than India. “Ghari Detergent” is one of the first product which is successfully entered in Bangladeshi market through BTL (Below the line) marketing. The position in detergent market of “Ghari Detergent” is four. This organization recently launched a new semi premium category detergent in Bangladesh named “Uniwash” in mid-April of 2017. The organization follows the same marketing strategy (BTL) for this product in a different way. Uni wash was launched addressing a certain gap in the market. As a Marketing intern I was given the opportunity to work for the Uni Wash launching program and gather valuable experience of the detergent market of Bangladesh. The nationwide launching program helped a lot to gather market information of the whole nation and upgrade practical skills. Uni Wash detergent powder has been launched following the BTL or Below the Line activation programs mostly. The market strategy for Uni Wash was mostly BTL activations with slightly ATL activation and outdoor programs. This report is built up with the experience of different phase of work while launching “Uniwash” and also after market analysis of the product. The report will show the different strategy this organization follows to create a market for their new product. As I have worked for the BTL parts mostly I will be describing my views regarding the BTL for “Uniwash” launching program.en_US
dc.description.statementofresponsibilityMd. Didarul Haque Shakil
dc.format.extent30 pages
dc.language.isoenen_US
dc.publisherBRAC Univeristyen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectRSPL Health BD Ltd.en_US
dc.subjectMarketing strategyen_US
dc.titleMarketing strategy of RSPL Health BD Ltd. for launching Uniwashen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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