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dc.contributor.advisorChowdhury, Fairuz
dc.contributor.authorKhan, Muhammad Abdullah Asif
dc.date.accessioned2017-03-19T06:27:35Z
dc.date.available2017-03-19T06:27:35Z
dc.date.copyright2016
dc.date.issued2016-06-29
dc.identifier.otherID 13304155
dc.identifier.urihttp://hdl.handle.net/10361/7918
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.en_US
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 27).
dc.description.abstractThe poultry market in Bangladesh has been growing with prodigious leaps and bounds for a quite a long period of time. BRAC Enterprise has been the pioneer in the journey of a revolutionary growth in this sector and has always led by example from the forefront. In line with their strategy to keep ahead of this movement, BRAC Chicken was established to meet the ever increasing domestic demand of frozen ready-to-cook chicken snacks as well as the demand of high protein yielding hygienically processed raw chicken. Recently, BRAC Chicken has been accelerating their production schedule to penetrate the retail consumer market and this research strives to aid that effort by assessing the market condition for the frozen product niche through a two pronged approach from both retail and consumer perspective. This particular study analyses primary data gained through a market shelf share survey and a modern trade consumer survey to gain a placid market insight.en_US
dc.description.statementofresponsibilityMuhammad Abdullah Asif Khan
dc.format.extent27 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectRetail marketen_US
dc.subjectModern trade surveyen_US
dc.subjectMarket prospecten_US
dc.subjectBRAC Chickenen_US
dc.titleRetail and modern trade survey to analyse the market prospect of BRAC Chickenen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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