Now showing items 1-10 of 19
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)
This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ...
The strategy pyramid: strategic marketing analysis for developing countries
(© 1990 The Haworth Press, Inc., 1990)
Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these ...
Macrolevel models of comparative economic growth in peripheral and core nations
(© 1994 The Asian Economic Review, 1994)
Testing causal interrelationships between population dynamics, factors of technology, and economic growth
(© 1992 Centre for Urban Studies, 1992-03)
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study
(© 1996 Taylor & Francis Online, 1996)
Physicians were surveyed in Northwestern Pennsylvania to examine how they viewed their relationships with pharmaceutical sales representatives (PSR) and the pharmaceutical industry. Physicians viewed the PSR as an important ...
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)
Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ...
An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
(© 1996 Published by Elsevier Inc., 1996)
This paper examines the independent and interactive effects of trust and dependence on satisfaction and commitment in a contrived dyadic exchange relationship. Trust and dependence were manipulated in a 2 × 2 factorial ...
Do warranties influence perceptions of service quality?: a study of the automobile repair and service industry
(© 1998 Published by Elsevier Ltd., 1998)
The relationship between customers' overall evaluation of service quality and five factors — perceived fairness, empathy, responsiveness, reliability, and convenience — was examined in the automobile repair and service ...
Determinants of customer satisfaction with hospitals: a managerial model
(© 1998 Published by MCB UP Ltd., 1998)
States that rapid changes in the environment have exerted significant pressures on hospitals to incorporate patient satisfaction in their strategic stance and quest for market share and long‐term viability. This study ...
How consumers view hospital advertising
(© 1994 The Haworth Press, Inc., 1994)
This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a ...