Challenges and opportunities of CNG conversion business of Rahimafrooz Gastech Limited

Abstract

Rahimafrooz is one of the respected and reputed business houses in Bangladesh. Rahimafrooz was founded by Late A.C Abdur Rahim in the year of 1954. It consists of nine SBU‟s and several other affiliations. Rahimafrooz Gastech Ltd. (RAGT) is one of the main SBU‟s among them. RAGT started its activities in 2003 and its mission is to be the most admired and trusted organization, by excelling in everything we do, following ethical business practices and adding value to stakeholders. It offers comprehensive solution for vehicle conversion into CNG, CNG refueling stations, sales of station equipments, operation in oil and gas field industry and de-mineralized water. Now RAGT mainly serves customers through converting their vehicles into CNG system and providing them CNG into Quikfills which provides them an opportunity to use an eco-friendly as well as low-priced option as a fuel. To achieve the aim of RAGT is the mission of sales dept. This sales dept. involves with various activities and of all these activities, I had some specific responsibilities as an intern. My job responsibilities includes preparation of daily sales report, sending it to concerned persons, making booking for conversion, updating commissions, making follow up call, involving in sms campaign, preparing presentation for meetings and some other activities. Through this period, I have observed certain facts which can be considered as criticisms. Some suggestions I would like to provide after observing these facts in the sales dept. Faster work execution, more responsiveness of employees, filling up the recent vacant position to make effective work, more potential corporate visits and some other aspects should be implemented according to my suggestions. As the whole conversion business is facing many obstacles so it is very obvious that RAGT is not out of these obstacles. The major challenges the company faces now a days are – discouragement of Govt., CNG price hike, less supply of gas, car price hike, less opportunities for establishment of new gas stations and other challenges. Though they have challenges but still there are some opportunities. Regarding the challenges and opportunities of the sector, I have compared RAGT with competitor company Navana CNG Ltd. Though both the companies have different opinions, but in most cases they think alike. To revive the sector, I mentioned some of my recommendations in the report and I think the foremost role should be played by Govt. to get back the thriving sector.