Product and customer development (general banking & mobile financial services-UCash): a study on United Commercial Bank

Abstract

United Commercial Bank LTD is one of the oldest privet limited commercial bank in the country. UCBL started its journey to achieve its vision and mission on the mid of 1983. Since than UCBL has been able to prove itself as one of the first generation banks in the market. With a large network of more than 187 branches the Bank has already made a positive mark in the Private Sector Banking through customized service, innovativeness, dynamic approach and efficient Management system. In this report I have tried and described about the main aspect of my work experience during my internship. I have worked on general banking section for half of my intern and other half I worked in their Mobile Financial services as a product development intern. The main objectives of this study are to give a brief idea about customer service at UCBL’s general banking activities and U-Cash customer satisfaction and development, and retail loan product and explain my duties and responsibilities in United Commercial Bank LTD over these three months. In this report I begin the overview of general banking of United Commercial Bank LTD and the mission and vision of UCBL. Also my job responsibilities. Part two is about the MFS description, such as UCash, UPay. The third part is consist of findings of the study, recommendation and conclusion I have used both primary and mostly secondary sources for collection of data. I collected my data from observation and informal discussion with the employees of United Commercial Bank LTD. Guslhan Corporate branch and my other sources were UCBL’s annual reports, published documents on the internet, etc. Lastly it contains an analysis regarding few other services provided by the general banking. MFS division which gives a picture about the success of the general banking and MFS division of United Commercial Bank LTD.