dc.contributor.advisor | Mamoon, Mahreen | |
dc.contributor.author | Wahiduzzaman, Kazi Md. | |
dc.date.accessioned | 2018-05-28T06:25:47Z | |
dc.date.available | 2018-05-28T06:25:47Z | |
dc.date.copyright | 2018 | |
dc.date.issued | 2018-04-06 | |
dc.identifier.other | ID 15264006 | |
dc.identifier.uri | http://hdl.handle.net/10361/10218 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 42). | |
dc.description.abstract | DORMA is a industry leader and solution provider of Architectural Hardware‟s and building
materials operating in Bangladesh with a contractual Basis with Bay Engineering from 2010.
Bangladesh as a growing country has seen boost in infrastructure and Hotel business, many highrises,
Hospitals and corporate houses are using premium quality construction and building
material. DORMA has stepped in to provide the solution to them.
In this report, consist of five individual parts, In the first chapter I discussed the background of
my report. I also explained the objective of my study, scope of my study, the methodology of my
report, data collection and information collection process, limitations. The Second Chapter is
about DORMA‟s history, its operation and its partnership with Bay Engineering. Third Chapter
includes the industry scenario of Architectural hardware business, growth of construction
business and how DORMA can help builders to provide customers unique solutions. DORMA‟s
Brand Communication and Major Competitors in the market along with SWOT analysis of each
of them. The Fourth Chapter is all about brand performance of DORMA, sales growth, COCA,
LTVC, sales response etc. In the Last Chapter, I pointed out some recommendations that
DORMA can take to improve the current situation and increase growth base on the information I
gathered when working at the organization.
My internship report mainly focused on performance of DORMA in Bangladesh as a
premium Architectural Hardware Solution
Provider.Thekeylimitationsofthisreportare,shortperiodofinternship,adequateresearchexperie
nce,andBay Engineering
doesnotprovideconfidentialinformation.Thoughthisreporthassomelimitation,itwillhelpmetofu
lfillmydegree,italsohelpsotherstudentstomaketheirreportsandfinally,DORMAmayfindtheirpo
sitiveaswellasnegativesides oftheir activities. | en_US |
dc.description.statementofresponsibility | Kazi Md. Wahiduzzaman | |
dc.format.extent | 42 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC Univeristy | en_US |
dc.rights | BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | DORMA | en_US |
dc.subject | Door technology | en_US |
dc.title | Brand performance of DORMA in Bangladesh | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |