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Utilization of digital platform in brand & communication in Prime Bank Limited
(Brac University, 2019-08)
Prime Bank Limited is one of Bangladesh's major banks. Bangladesh's rapid economic growth and changes in people's lifestyles, behavior and other demographic variables are influencing marketing trends. In this report, I ...
Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
(Brac University, 2019-09)
Re-branding is the pre-condition to maintain organizational sustainability. It is very challenging to ensure proper re-branding for any exiting organization for which before forming the re-branding strategy, proper knowledge ...
A comparative study on credit risk management system of Prime Bank Limited
(Brac University, 2019-12)
Prime bank limited is the emerging commercial bank in Bangladesh. Within a short period of time PBL has managed to establish itself as a strong performer in the financial market. It is rapidly expanding and enjoying a high ...