Browsing by Subject "Branding (Marketing)"
Now showing items 1-20 of 42
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ACI Limited hygiene products: Departmental sales & distribution policy affecting market share
(Brac University, 2022-01)This report consists of a general overview of one of the leading conglomerates in the country, namely, ACI Limited, Bangladesh. The ultimate goal of this writing is to deliver a comprehensive understanding of the ... -
Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
(Brac University, 2019-05-20) -
Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
(Brac University, 2019-05) -
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
(BRAC University, 2023-05)This study aims to examine the marketing strategies utilized by BSRM, a significant steel producer in Bangladesh, and how they affect consumer engagement and brand loyalty. The paper looks at the current marketing tactics ... -
Asiatic 360 and beyond
(BRAC University, 2018-07-30)My internship report is based on the Affiliation Descriptive Format (Experiential). I have made the report into two parts. First one is the Organization part where I discussed about Asiatic 360, their services and different ... -
Brand awareness and business development through digital marketing
(BRAC University, 2018-11)am Md Amir Hossain (14204094) of BRAC University. I have done my internship from Cookie Jar a leading digital marketing agency of Bangladesh. I did my internship under client service department. I have worked with different ... -
Brand promotion and successful marketing strategies of Dabur
(BRAC University, 2018-09)Asian Consumer Care (Pvt) Ltd, the registered name of “Dabur India” in Bangladesh is getting more popular and a trusted brand through its promotional and marketing strategies and also by providing value-added quality ... -
Brand theories practiced by British American Tobacco Bangladesh
(BRAC University, 2017-05-06)British American Tobacco has been operating worldwide for more than 100 years. Being one of the major concerns of BAT Group, British American Tobacco Bangladesh is carrying the legacy by becoming the market leader in ... -
Branding and communication mix of Transcom Beverages Ltd
(Brac University, 2023-01)My time as an intern at Transcom Beverages Ltd (PepsiCo) is expressed in this report. I've gained a lot of knowledge about ATL & Digital marketing and other aspects of marketing and sales during my internship. With the ... -
Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
(Brac University, 2022-09)The innovative technology used by Dokkho will open up many job opportunities for the people, helping recruiters find the right people for any particular job and, at the same time, opening the door of opportunity for ... -
Consumers perspective of Kazi Farms Kitchen’s frozen food safety
(2023-08)Kazi Farms Kitchen is one of the largest frozen food companies in Bangladesh. They have achieved Number One Frozen Food Brand Award in 2022. Their products include frozen paratha, frozen samosa, chicken nuggets, chicken ... -
The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
(Brac University, 2023-01)This report is written with a purpose to look into the business practices of Nestle Bangladesh Limited with a combination of marketing practices along with the financial position of the organization. -
Designing for brand consistency across social media: challenges and strategies at Wonderif
(Brac University, 2024-01)This internship report is written by an ongoing full-time employee of Wonderif Studio Pvt. Ltd., holding the position of Intern, Branding and Design, whose main responsibilities entailed assisting in making consistent ... -
Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
(Brac University, 2023-07)The internship report's goal was to comprise "Digital Empowerment": How AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing of a brand-new service of AyyKori Digital ... -
The effect of advertising awareness on brand equity in social media
(Brac University, 2020-05)Social media has become a significant platform which has drawn the attention of both the companies and consumers to interact there. It has changed the traditional marketing systems and communication style between brands ... -
Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
(Brac University, 2019-08)This report has been prepared on Employee Branding and its relationship with Employee Retention and Employee Recognition at Robi Axiata Limited, which covers all the non-confidential details about the organizations employee ... -
Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
(Brac University, 2022-10)This internship report contains in detail research on the employer branding initiatives of 10 Minute School and its impact on the talent acquisition process. In this 21st century, employer branding is one of the key ... -
The evolution of brand awareness and the status of customer loyalty of ACI Logistics
(BRAC University, 2018-12-13)This internship paper is mainly written on the ACI Logistics (Shwapno), the number one retail chain of Bangladesh which stated its journey in 2008 and it is one of the main parts of ACI conglomerates. Shwapno is the platform ... -
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
(Brac University, 2023-08)This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to ... -
How branding is changing the landscape of IPDC Finance Limited
(Brac University, 2022-01)IPDC Finance Limited is widely recognized in our country as the fastest growing non-banking financial institution (NBFI). Their journey started from the year 1980, and it’s been 40 years that they are still running ...
