Browsing by Subject "Neuromarketing"

Now showing items 1-2 of 2

    • Consumer behaviour analysis using EEG signals for Neuromarketing Application 

      Amin, Chowdhury Rabith; Hasin, Mirza Farhan; Leon, Tasin Shafi; Aurko, Abrar Bareque (Brac University, 2019-12)
      Neuromarketing is applying neuropsychology in marketing research which studies consumer sensory-motor such as cognitive and affective response to marketing stimuli with the help of modern technologies. It is one of the ...

    • The influence of neuromarketing: machine learning based empirical analysis 

      Muktadir, MD. Abdullah Al; Malek, Shamsul; Hossain, Zakia (Brac University, 2023-09)
      This study attempts to investigate the topic of neuromarketing and how it has be come an emerging topic that might be used as a tool for market research. Both academic writing and real-world marketing are embracing ...