Browsing by Author "Raeq, Protyoi Sinha"
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The impact of digital marketing on BTL marketing campaigns
Raeq, Protyoi Sinha (BRAC University, 2016-06-26)Being fortunate enough to be an intern of the planning department of the biggest BTL marketing agency in the country- Asiatic Experiential Marketing Limited (Asiatic EXP) I was able to see transition which is happening in ...