Akhter, RahmaOphelia, Sanjana Subah2023-08-282023-08-2820222022-09ID: 17104007http://hdl.handle.net/10361/20095Cataloged from PDF version of internship report.Includes bibliographical references (pages 51-52).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.I created this report based on my three-month internship at Asiatic EXP's Strategic Planning Department. I had to take the Bus 400 internship course because it was a prerequisite for my BBA degree. This article includes an introduction as well as a brief overview of the company's profile. The company is described in great depth, and its goods and services are examined. The final sections provided a summary of my internship experience. All of the material offered here is my own opinion based on my experience as an intern. In this section, I talked about the responsibilities I was assigned at work and the culture there. My views and personal thoughts on how I have pursued my internship are included. I concluded the paper by summarizing my research and conclusions on the subject I had chosen. In the last three months, I've learnt a lot about experiential marketing and bringing ideas to life. The company showed me how to plan a campaign, an event, and an activation for various goods, businesses, and organizations. Using the knowledge I gained during my internship, I sought out issues and suggested potential improvements.52 pagesenBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Digital marketing scenarioAsiatic EXPMarketingOnline marketingInternship Report