A study of the impact of electronic marketing on consumer’s purchasing behavior

Abdallah, Dr. Md. WahidNizam, Md. Rashed2018-04-022018-04-0220162016-02ID 15282003http://hdl.handle.net/10361/9786This dissertation is submitted in partial fulfilment of the requirements for the degree of Masters in Procurement and Supply Management, 2016.Cataloged from PDF version of dissertation.Includes bibliographical references (page 26-28).28 pagesenBRAC University dissertations are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Electronic marketingConsumer’s purchasing behaviorE-mediaA study of the impact of electronic marketing on consumer’s purchasing behaviorDissertation