Shuvo, Shihab KabirSami, Md. Asif Iqbal2024-06-132024-06-1320232023-01ID 18104207http://hdl.handle.net/10361/23410Cataloged from the PDF version of the internship report.Includes bibliographical references (pages 48-49).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.This report aims to provide a comprehensive analysis of the digital transformation efforts of Mercantile Bank Limited (MBL) and their impact on the bank's performance and customers. The results indicate that MBL has made remarkable strides in its digital transformation journey by implementing various digital offerings, such as i-banking, MBL Rainbow, and online banking. These initiatives have resulted in increased customer satisfaction, improved operational efficiency, and reduced costs. However, the report highlights the challenges faced by MBL, including the need for more significant investments in IT infrastructure and addressing privacy concerns. The report concludes that MBL has made progress in its digital transformation journey, but there is still significant room for improvement. To remain competitive, MBL must continue to invest in technology and enhance its digital capabilities. Furthermore, the report provides recommendations for MBL and other banks planning to embark on a digital transformation journey.49 pagesenBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Digital transformationCustomer satisfactionOperational efficiencyCost reductionIT infrastructurePrivacy concernsBanks and banking--Technological innovations.Banks and banking--Bangladesh.Internship Report