Hossain, SaifBhuiyan, Md Nazmul Hoque2025-10-272025-10-2720252025-01ID 08104159http://hdl.handle.net/10361/27075Cataloged from PDF version of internship report.Includes bibliographical references (page 29).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2025.This report is a review of my internship experience at Freen Crafts & Fashion Limited, with insights into how Account Based Marketing (ABM) can be utilized to market sustainable products in local and international markets. It includes a reflection on my internship experience and what I have gained, some insights about the organization, and a full project on how to use ABM to identify ideal customers, run personalized campaigns, and strengthen the relationship with clients. The findings indicate that with a well rounded ABM approach that is underpinned by digital capabilities and sustainability-focused content, Freen Crafts is able to engage better with their clients and expand their global reach.39 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Account-based marketingFreen Crafts & Fashion LimitedSustainable marketingDigital marketingClient acquisitionEco-friendly productsMarketing--Key accounts.Selling--Key accounts.Relationship marketing.Consumers--Management.Industrial marketing--Management.Internship Report