Haque, Shamim EhsanulZahin, Abrar2026-01-292026-01-2920252025-04ID 20204032http://hdl.handle.net/10361/27510Cataloged from PDF version of internship report.Includes bibliographical references (page 41).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2025.The present work examines how the acceptance and usage of bKash, Bangladesh's most popular mobile financial service, are affected by financial incentives (cashback, discounts, loyalty rewards, etc.). By employing a mixed-method research methodology that consolidates surveys with interviews, the study proves that incentives do not just increase user engagement but also raise the overall perception and satisfaction of the service. However, trust and ease of use remain critical to continued adoption. Incentives are most effective when they are coupled with reliability, security and user-friendly design. The results provide actionable information that bKash can use to improve its promotional measures, enhance customer retention, and promote the shift to a cashless economy in Bangladesh.41 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.bKash LimitedMobile financial servicesFinancial incentivesDigital payment solutionsConsumer adoptionCustomer engagementbKash Limited (Bangladesh).Financial services industry--Technological innovations--Bangladesh.Consumer satisfaction.Consumer behavior.Internship Report