Farhat, NazahRaka, Ishrat Jahan2025-06-232025-06-2320252025-02ID 20103013http://hdl.handle.net/10361/26198Cataloged from PDF version of thesis.Includes bibliographical references (pages 49-50).This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2025.This study focuses on my exploring the linguistic landscapes of two different cities, Dhaka and Rangpur. It aims to highlight how public signs and advertisements reflect language use, cultural identity, and societal norms. Additionally, to analyse public signage, I have used a qualitative approach with observation and interviews. The research also applies Dell Hymes' SPEAKING model.The findings of the paper reveal a difference between the two cities. A globalised urban city, Dhaka uses English most of the time, emphasising modernity and international influence. But in Rangpur, it is deeply rooted in Bengali tradition, which mostly uses the Bangla language in the public signage by reflecting cultural values and local identity. Along with that, the study explores educational and social implications and focuses on the need to balance the language representation between local identity and global influences. This study also focuses on comparative analysis that shows how linguistic landscapes, social identity and cultural expression in two types of cities in Bangladesh.62 pagesenBRAC University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permissionLinguistic landscapeAdaptiveAdvertisementsLanguage differenceLanguage and society--Bangladesh.Multilingualism.Linguistic change.Thesis