Andaleeb, Syed SaadTallman, Robert R.2016-12-042016-12-041995Andaleeb, S. S., & Tallman, R. R. (1995). Physician attitudes toward pharmaceutical sales representatives. Health Care Management Review, 20(3), 68-76. Retrieved from www.scopus.com03616274http://hdl.handle.net/10361/7114This article was published in the Health Care Management Review [© 1995 Aspen Publishers, Inc. ] and The Journal's website is at: http://journals.lww.com/hcmrjournal/Abstract/1995/02030/Physician_attitudes_toward_pharmaceutical_sales.11.aspxPhysicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced by the information and educational support they received from PSRs, selling techniques used by the PSRs to promote their products, and the volume of patients they saw.enPharmaceutical sales representativesPhysician attitudesArticle