Leung, Sau KPantho, Md. Humaun Kabir2024-09-192024-09-19©20242024-05ID 21364006http://hdl.handle.net/10361/24141Cataloged from the PDF version of the internship report.Includes bibliographical references (page 38).This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.This report explores the variables that influence people's decisions to buy magazines in Bangladesh, pointing out an area that is often ignored in the age ofdigital media. Using a qualitative methodology, the study conducted audio interviews with a wide range of participants from different age groups and backgrounds. Interviewees' preferences for magazines, purchasing patterns, content preferences, purchase barriers, and thoughts of magazines' position in the digital era were investigated. The results prove the complicated interactions among cultural norms, individual preferences, and other important factors that affect magazine consumption in Bangladesh.38 pagesenBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Magazine consumptionConsumer behaviorPrint mediaDigital ageConsumer behavior.Mass media.Internship Report