Adrita, Ummul WaraSoton, Sani Islam2022-06-052022-06-0520222022-01ID 17104040http://hdl.handle.net/10361/16874Cataloged from PDF version of internship report.Includes bibliographical references (page 22).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.This report is about my internship journey at X- Integrated Marketing Agency. During my internship I have learned a lot about digital marketing and other aspects of marketing. The emergence of marketing has changed severely thus my emphasis on this report will be on understanding customer behavioral change in X- Integrated Marketing Agency. Currently in this era of digitalization and technology, people are connected through social media. A lot of media and other channels are operated through social media. With the help of digital marketing, customers can now be easily reached and has more impact now a days. As customers are now carrying out several tasks online, we can predict and analyze their behavior with the help of data collected online. X- Integrated Marketing Agency currently supervises several accounts of clients through which we serve customers in different levels and manners. Therefore, in my report I will be working on how we can understand customer behavioral change through X- Integrated Marketing Agency.22 pagesenBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Digital marketingSocial mediaDigitalizationPredictAnalyzeInternet marketing.Internship Report