Amir, Riasat MuhammadRana, Imam Hasan2026-04-132026-04-1320262026-01ID 21104031http://hdl.handle.net/10361/27871Cataloged from PDF version of internship report.Includes bibliographical references (page 32-34).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.This internship report aims to outline a tenure of 3 month long internship at Daraz Bangladesh in the Customer Retention Management (CRM) Department. The project aims to understand the efficacy of localised language vs English in push notifications copies in Bangladesh. Click Through Rates of 100 stratified data were analysed using T Test Analysis. The findings indicate a statistically significant preference for Bangla Content.48 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Daraz BangladeshPush notificationsUser engagementClick-through rateE-commerceCustomer Retention ManagementCRMElectronic commerce--Management.Technological innovations--Management.Customer relations--Management.Internship Report