Ahmed, RiyashadAwal, Aneeqa Mehnaz2021-07-282021-07-2820212021-01ID 16204046http://hdl.handle.net/10361/14854Cataloged from PDF version of internship report.Includes bibliographical references (page 36)This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.In this report, I talked about my internship experience at bKash Limited, and my contributions to the company. On top of learning a lot in the field of marketing, this internship program has also allowed me to professionally develop myself and put theory into practice. I have also mentioned the company bKash, their history and overview, along with an analysis of the overall industry. To conclude, this report also contains a study on what content marketing is and why an MFS provider should incorporate it into their marketing strategy.36 pagesenBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.bKash,Mobile financial serviceContent marketingBanks and banking, MobileFinancial services industry--Social aspectsInternet marketingInternship Report