Aziz, Md. Tareque2016-09-192016-09-192012Aziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/2349-2317 (online)0976-7193 (print)http://hdl.handle.net/10361/6403This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website is at: http://www.elkjournals.com/In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed the necessities of communication in assessing relationship quality between the retailers and their suppliers.enMarketingArticle