Chowdhury, Md. Hasan MaksudAnwar, Wahid2025-02-112025-02-1120242023-11ID 18282006http://hdl.handle.net/10361/25377This thesis is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2023.Cataloged from the PDF version of the thesis.Includes bibliographical references (pages 81-87).The present study endeavour explores the pivotal significance of Sales and Operations Planning (S&OP) in influencing the entire performance of enterprises' supply chains. This study aims to investigate the importance of effective Sales and Operations Planning (S&OP) procedures in enhancing supply chain operations and improving key performance indicators (KPIs). This paper aims to offer in-depth insights into the complexity, obstacles, and revolutionary possibilities of Sales and Operations Planning (S&OP) implementation through a thorough methodology that includes literature review, data analysis, and case studies. The project establishes its objectives in accordance with the overall research topic, so establishing a robust basis for a thorough academic investigation87 pagesenBrac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.SalesSupply chainkey performance indicatorsData analysisProjectPerformance standards.Performance--Management.Bussiness logistics.Thesis