Razzak, Mohammed RezaurRashid, Abdur2014-07-032014-07-0320146/26/2014ID 10104033http://hdl.handle.net/10361/3384Cataloged from PDF version of Internship report.Includes bibliographical references (page 28).This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.Almost 70 percent of Bangladesh’s population lives in the rural areas. This segment, presents a huge opportunity for companies involved in Fast Moving Consumer Goods (FMCG) like Unilever. Unilever Bangladesh Limited understands the importance of rural marketing. Reaching the rural people is a challenging task, especially in Bangladesh where technology is very limited in this segment. Unilever Bangladesh Limited has come forward to help reduce this gap through Rural Activation Program with a 360 degree communication with rural people to bring light to the brand vision without any artifice. Unilever Bangladesh Limited took the initiative through a Rural Activation Program. This report is all about rural activation and how and which brands were promoted to the rural people. There were six brands, Fair & lovely, Closeup, Vim, Rin, Lifebuoy and Sunsilk. The main objective of the report is to find out the effectiveness/ success of the rural activation.39 pagesenBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Business administrationInternship Report