Hafiz, NusratHasnine, Nadvi2016-01-252016-01-2520159/6/2015ID 13304105http://hdl.handle.net/10361/4950Cataloged from PDF version of Internship report.Includes bibliographical references (page 34).This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.The internship report that I have prepared focuses on my key responsibilities and learnings as a Trainee Executive at YangMingLine, MGH Group. I will be representing this job experience as my internship in the Sales and Documentation departments under the supervision of Mr. ZakariaArefin, Manager, Sales department of YangMingLine. In the 3 months that I have worked as Trainee Executive, I was assigned with various daily tasks and one big Marketing Campaign in month of Ramadan. I have shown critical analysis of my tasks along with recommendation. My report concentrates on the Ramadan Campaign of YangMingLine, my key responsibilities of that campaign, the SWOT analysis and Cost-Benefit analysis of the campaign along with discussion on the finding and recommendations. I have also included analysis of 2 other marketing strategies that I have implemented myself as a Trainee Executive; relationship marketing and one to one marketing. The other important topics discussed in the report include maintenance if internal and external customers of YangMingLine and the cross-functional teamwork. The data used to write this report is mostly primary and due to confidential issues a lot of other information regarding client base and detailed operation had to be omitted. Although, I have included the most necessary information to complete the report.37 pagesenBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Business administrationMGH groupInternship Report