Akter, TaniaNeha, Tafriha Kamrul2024-09-302024-09-30©20232023-11ID 19104106http://hdl.handle.net/10361/24252Cataloged from the PDF version of the internship report.Includes bibliographical references (page 64-65).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.The report focuses on the utilization of digital media for brands to increase brand awareness and engagement. It also focuses on conducting a comprehensive analysis on the effectiveness of digital media. The whole report was written in three chapters. The first chapter talks about my internship experience. The second chapter demonstrates an analysis of the company profile of Marico Bangladesh Limited. For a deeper understanding of the company, this chapter has analyzed the company through SWOT, and also an industry analysis Porter Five Forces is also provided. The last chapter highlights the research that was conducted to understand how Marico Bangladesh Limited is leveraging their digital media for brand awareness and engagement. The analysis was completed through literature review and survey. The survey response gives an overall picture of how Marico Bangladesh Limited is performing digitally. Furthermore, the report also provides actionable recommendations that the company can implement to make the most efficient use of their digital media.71 pagesenBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Multinational companyDigital mediaSocial media marketingDigital marketingBranding (Marketing).Digital media--Marketing.Consumer awareness.Internship Report