Khan, TanzinShovon, Muntasir Mamun2017-08-282017-08-2820174/19/2017ID 13104151http://hdl.handle.net/10361/8452Cataloged from PDF version of Internship report.Includes bibliographical references (page 26).This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.This report is based on my obtained experience and knowledge during the three-month internship period at Asiatic Mindshare Limited. The report contains a detailed description of acquired firsthand knowledge from the daily activities performed in the different departments of the organization. The internship report is divided in three parts. The first part Organization part provides an overview of the organization, its mission, and vision and core values. It also covers my responsibilities and my contributions to the organization. The second part Project however reflects on the topics brief introduction, overview on digital marketing, overview on the mobile phone industry of Bangladesh, problem statement, purpose of the study, methodology of collecting data for the project, survey data analysis, findings from the analysis, how digital marketing can affect the buying behavior of the mobile phone consumers of Bangladesh and some limitation of the study. After reading this report hopefully the readers will be able to realize how digital marketing works and how can it affect the mind of the consumers in case of their buying decision.26 pagesenBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Digital marketingMobile phoneInternship Report