Akhtar, AfsanaSakib, Azizur Rahman2025-06-192025-06-1920252025-03ID 20304038http://hdl.handle.net/10361/26091Cataloged from PDF version of internship report.Includes bibliographical references (page 40).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2025.This internship report on the topic “Mechanism of Minimizing the Negative Perception of Sugar Substitute in Bangladesh: A Strategic Roadmap for Zerocal’s Market Expansion” has 3 chapters. I have mainly conducted the 1st chapter (Overview of Internship) by sharing my internship learnings, contributions, challenges and recommendations to other internees for future reference. In the 2nd chapter (Organization part), I have picturized an overall description of Square Toiletries Limited (STL) in light of points such as its history, vision, mission, management and marketing practices. In the last chapter (Project part), I have made an analysis of the survey I have conducted and based on that I have provided some recommendations to Zerocal. Also, I also shared the problem statement, literature review, objectives and other findings. I strongly believe that the analysis, recommendations and findings of this report have highlighted and indicated some crucial aspects of the sugar substitute industry in Bangladesh for future reference.51 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Consumer perceptionNegative perceptionArtificial sweetenerConsumer awarenessSugar substituteSquare Toiletries LimitedZerocalFood industry and trade--Bangladesh.Sugar substitutes--Consumer behavior.Sweetener industry--Growth.Market surveys.Internship Report