Shuvo, Shihab KabirAhmed, Adil2025-02-042025-02-04©20242024-10ID 19304025http://hdl.handle.net/10361/25288Cataloged from PDF version of internship report.Includes bibliographical references (page 38).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.In this internship report, the primary focus is on analyzing whether user ratings of gamification features are positively correlated with the frequency of app usage and the likelihood of recommending the app to others. The goal is to understand if gamification boost user engagement and increases customer satisfaction for MyBL super app. Using quantitative data from surveys and regression analysis, the report examine the relationship between user rating on gamification features, app usage frequency and recommendation likelihood. Finding clearly shows a positive correlation where higher user rating on gamification features, results in higher app usage frequency and higher recommendation likelihood of the MyBL super app. This means improving gamification strategies can enhance user engagement and recommendation likelihood.49 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.GamificationSuper appUser engagementApp usagesRecommendation likelihoodGamification.User-generated content.Consumer satisfaction.Internship Report