Chowdhury, Suman PaulSakib, MD. Nazmus2024-09-182024-09-18©20242024-04ID 20104121http://hdl.handle.net/10361/24112Cataloged from the PDF version of the internship report.Includes bibliographical references (page 48).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.Banglalink Digital Communications Limited, the third-biggest mobile service in Bangladesh has established itself as the market leader in terms of network speed. Furthermore, for four years continually, Banglalink has been named the fastest 4G network in the nation according to the Ookla Speedtest Awards. This report aims to evaluate how a 360-degree brand campaign can bridge the disconnect between Banglalink's Fastest 4G service and consumer perceptions of its effectiveness. Secondary data for this study were collected from a variety of sources, including published publications, reports, websites, journals and internal media reports. Furthermore, an online survey was conducted in order to measure the effectiveness of the communication design, followed by an analysis of the survey results and recommendations. The findings revealed that various factors impacting outbound communication influence brand perception in customer’s minds which in return bridges the gap between experience and perception.60 pagesenBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Brand perceptionBanglalink Digital Communications Limited360-degree brand campaignMobile network4GIntegrated marketing communicationsDigital marketingNetwork perceptionBrand choice--Telecommunication.Marketing--Telephone companies--Bangladesh.Communication in marketing.Advertising campaigns.Internship Report