Arif, H.M.Sikder, Monisha Ratry2025-05-252025-05-2520252025-01ID 22164009http://hdl.handle.net/10361/25990Cataloged from the PDF version of internship report.Includes bibliographical references (pages 48-49).This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2025.This report is basically on the service quality and customer satisfaction of Healthcare Information System Limited regarding its digital platform, Daktarbhai. It identifies HISL's strengths in technology, partnerships and urban reach but finds corresponding weaknesses in high call rates, inconsistent service and limited rural penetration. The report indicates that 80% of the customers were satisfied, it also points to various complaints regarding affordability, service quality, and customer care. Other recommendations are enhancement of pricing, improvement of customer support and rural access for HISL to position itself better in Bangladesh's digital healthcare market.50 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Healthcare Information System LimitedDaktarbhaiCustomer satisfactionService qualityService marketingDigital healthcare marketConsumer satisfaction--Evaluation.Medical care--Technological innovations--Bangladesh.Consumer satisfaction--Health care management.Health services administration--Quality control.Internship Report