Tabassum, SamirahMahtab, Sakib2026-08-172026-08-1720262026-05ID 22303009https://hdl.handle.net/10361/29227This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2026.Cataloged from PDF version of thesis.Includes bibliographical references (pages 57-61).This thesis examines Facebook political memes from Bangladesh’s July 2024 quota reform movement and uprising. It sees these memes as postmodern digital folk art that shaped how people experience and remember politics. This thesis uses Jean Baudrillard’s simulation, simulacra and hyper reality theory, Henry Jenkins’ participatory culture, Antonio Gramsci’s cultural hegemony and other related memes and folklore research. It analyzes 7 image-based memes from Bangladeshi public Facebook groups and pages using multimodal methods. This research shows how memes transform protest, state violence, internet shutdowns and religion into shareable visual jokes. These not only document the events but also create a hyperreal archive of July 2024 events that is more vivid than any news reports. This thesis argues that these memes function as both political commentary and a form of emotional support, and a place where the hegemonic narrative about nation, youth and authority are reinforced, negotiated or challenged. This thesis highlights the importance of the meme culture of the Global South in explaining contemporary digital activism.67 pagesen-USAttribution-NonCommercial-NoDerivatives 4.0 InternationalBRAC University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.http://creativecommons.org/licenses/by-nc-nd/4.0/Facebook memesPolitical memesJuly revolutionMass movementDigital folk artPostmodern satireDigital activismMass demonstrationsPolitical violence--Bangladesh--Caricatures and cartoons.Students--Political activity--Bangladesh--Caricatures and cartoons.Politicians--Bangladesh--Caricatures and cartoons.Memes--Political aspects--Bangladesh.Social media--Bangladesh--Politics and government--Humor.Online social networks--Political aspects--Bangladesh.Thesis