Enam, FabihaChowdhury, Azmain Faek2024-05-302024-05-30©20232023-04ID 18304015http://hdl.handle.net/10361/23035Cataloged from the PDF version of the internship report.Includes bibliographical references (page 46).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.This internship report focuses on SQUARE Pharmaceuticals' strategy for entering the Kenyan market and the influence of culture on their marketing mix. The report consists of three chapters, starting with a description of the author's internship experience at SQUARE Pharmaceuticals Ltd. The second chapter provides background information on the company, including its history, vision, mission, departments, and products. The study also contains a SWOT analysis to assess the company's present market circumstances and strengths, weaknesses, opportunities, and threats in the pharmaceutical business, as well as a competitive analysis using Porter's Five model. The report also includes a survey to assess Square Pharmaceutical Ltd.'s international marketing efforts and the impact of cultural differences on the marketing mix in the Kenyan market. Finally, the report offers recommendations based on the survey results and competitive analysis to improve the company's performance in the future.50 pagesenBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Market entry strategyCultural influencePharmaceutical industryMarketing mixIncentiveCommunication in marketingMarket surveysSales managementInternship Report