Hossain, SaifAshab, Fahim2025-08-282025-08-2820222022-09ID 17204105http://hdl.handle.net/10361/26600Cataloged from PDF version of internship report.Includes bibliographical references (pages 33-34).This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.This internship report attempts to analyze consumer behavior toward online travel agencies, investigate driving forces behind online booking, assess customer trust in OTA platforms, and evaluate consumer experiences with the GoZaayan application. The ultimate goal is to comprehend how well consumers are adapting to OTA platforms in the context of Bangladeshi travelers. To achieve these objectives, the paper has used both primary and secondary data sources. Online surveys were used to obtain data on demographics, shifting consumer preferences, motivators for booking travel online, and opinions on GoZaayan. After carefully examining the survey responses, it was discovered that most respondents were aware of online travel agencies (OTAs) and chose to use GoZayaan for their online reservations. GoZayaan has gained the trust of its users because to its reliability and flexibility as an app and website. Customers' trust emerged as a key factor in OTA platforms' success later on, with participants indicating a high degree of confidence in GoZayaan. In the fiercely competitive OTA market, regular innovations and improvements are needed to keep up with shifting consumer expectations. By prioritizing customer trust, enhancing usability, and enhancing the overall user experience, GoZayaan can keep its position as a leading OTA platform for Bangladeshi tourists.45 pagesenBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.Association of Travel Agents of BangladeshOnline travel agenciesGoZayaan LimitedInternational Air Transport AssociationIATAConsumer adaptabilityConsumer behavior.Tourism--Technological innovations.Tourism--Management--Bangladesh.Sustainable tourism.Internship Report