Parvez, Mohammad ZavidShakir, SK.M.M. SamirIslam, S.M MazharulPuspita, Tasnuva Tas fiaShoaiba, Tanjuma2025-10-072025-10-0720202020-10ID 14301062ID 16101218ID 15301114ID 17101496http://hdl.handle.net/10361/26837Cataloged from PDF version of thesis.Includes bibliographical references (pages 49-52).This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2020.Neuromarketing is applying neuropsychology in marketing research which studies consumer sensory-motor such as cognitive and affective response to marketing stimuli with the help of modern technologies.The use of medical technologies to study the brain's responses to understand the decisions of the consumers is neuro-marketing. This is a relatively new but rapidly emerging field as it has the potential to predict consumer behaviors. Several tools exist that aid neuro-marketing such as EEG, FMRI, MEG etc. The use of these technologies was strictly limited to medical purposes until most recently. These technologies are now being used to study brain signals of consumers to take a deep dive into the consumer's mind and develop marketing strategies that will be most effective. We believe that neuropsychological measures soon will be widely acknowledged and used as a complimentary method in classical marketing research. We tried to contribute to this eld by doing as much as we could with our work.64 pagesenBRAC University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.NeuromarketingNeuropsychologyEEG signal processingConsumer neuroscienceConsumer behaviorFunctional magnetic resonance imagingfMRI dataMagnetoencephalographyMarketing researchNeuromarketing.Consumer behavior--Psychological aspects.Marketing research.Brain--Imaging.Affective neuroscience.Electroencephalography--Analysis.Thesis