Media, representation and false consciousness in our time

Abstract

The Media plays a significant role in everyday life. People depend on newspapers, television and also new media to get information of whole world. Though media is supposed to represent the whole truth as from media people get the idea of people, culture, religion, gender and society it sometimes represents the partial truth or manipulated information. Advertisements represent the products in such way that create false consciousness among consumers and they buy the products. News sometimes represents false or partial information which separate people from reality. As a result, people’s sense of reality and authentic social life is replaced with what media represents them. This paper aims to look for such representations of media that do not convey the truth, rather represent the partial or false information which create false consciousness among people.