FM Broadcast In Bangladesh: a comparison between Bangladesh Betar traffic broadcast FM 88.8 and Radio Today FM 89.6 In Dhaka city

Abstract

FM broadcast has become popular in Bangladesh especially in Dhaka. Availability of FM radios in easy device makes it possible. So, they become a vital factor in creating listeners. The study tried to address this issue as it raised inquisitiveness among researchers and media specialists through comparison between a private and a public FM. Hence, the objectives are directed to assess the program content for the target listeners and to propose recommendations on FM radio broadcast. Thus in accordance with the issues the study tried to answer what the dominant factors are for popularizing FM broadcast in Dhaka city by following qualitative and quantitative method. Data was collected from primary sources. The digital approach and infotainment make the major differences in broadcasting. Co-production and unified research can be performed in audio media. The city based FM stations regardless of public or private must have responsible platform for uplifting the country.