Analysis and determination of consumer behavior on digital marketing

Abstract

Technology touches at every stage of our life. Smart devices make our lifestyle dynamic. Digital marketing is a product of technology. Due to digital marketing, we can save time & labor to make our shopping effort. New entrepreneurs are coming up with their innovative ideas. So, this makes our consumption more customized and unique. However, digital marketing ensures the best relationship between marketers and buyers. It also spreads over abroad. Marketers can easily enter into international markets through digital marketing. Moreover, digital marketing manipulates consumer’s buying attitudes and consumption patterns. Both are directly related to consumer behavior. Generally, consumption behavior is constructed by social, cultural, religious & geographical status. Digital marketing makes all products available to everywhere with less effort. Due to covid 19, online shopping got much popularity for safety reasons. In spite of having such advantages, digital marketing also carries some liabilities like fake brands, money lost, unethical products selling etc. Due to high engagement on social media like Facebook, Instagram WhatsApp by users, digital marketing occupies a large area of those sites. Users are frequently caught by digital promotions. Psychologically people get dependent on those products. Digital marketing is the only one that knock consumer’s mind every time with a positive attitude towards shopping. Products or services are always displayed on our internet browsing. Digital marketing enhances the consumer’s unpublished demands and creates extra creativity to gain customer knowledge and attraction. This impacts on consumer’s behavior on purchase patterns. Digital marketing allows customers to be much choosy and innovative lover. But it also makes their brand switching mentality. But overall, it creates convince for both buyers and sellers. It makes our nation economy boost along with higher life style value to customers.