Unveiling the determinants of online shopping: Insights from a developing nation

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bracu.type.groupResearch Publications
datacite.rightsOpen Access
dc.contributor.authorFazal S.A.
dc.contributor.authorAlshebami A.S.
dc.contributor.authorAbir T.
dc.contributor.authorHossain, Saif
dc.contributor.authorAlmamun A.
dc.contributor.authorSeraj A.H.A.
dc.contributor.authorSobaih A.E.E.
dc.contributor.departmentBRAC Business School
dc.date.accessioned2026-09-20T10:04:43Z
dc.date.available2026-09-20T10:04:43Z
dc.date.issued2024-01-01
dc.description.abstractThis study examined the factors influencing online purchases among consumers in Bangladesh, employing a modified version of the Technology Acceptance Model (TAM). Data from 353 individuals in Bangladesh revealed that perceived ease of use, social influence, security, convenience, trust, emotional experience, and functional experience significantly positively affect the intention to purchase online. Additionally, results show that the intention to purchase online significantly positively affects actual online purchases. Findings further highlighted that intention to make online purchases mediated the influence of perceived ease of use, social influence, security, convenience, trust, emotional experience, and functional experience over online purchases. The study provides significant practical recommendations to help businesses and consumers support online purchasing with diverse advantages.
dc.description.versionPublished
dc.format.extent21 pages
dc.identifier.citationFazal SA, Alshebami AS, Abir T, et al. (2024). Unveiling the determinants of online shopping: Insights from a developing nation. Journal of Infrastructure, Policy and Development. 8(11): 5337. https://doi.org/10.24294/jipd.v8i11.5337
dc.identifier.doi10.24294/jipd.v8i11.5337
dc.identifier.issn25727923
dc.identifier.other2-s2.0-85207483411
dc.identifier.urihttps://hdl.handle.net/10361/30081
dc.language.isoen_US
dc.publisherEnPress Publisher, LLC
dc.relation.hasversion10.24294/jipd.v8i11.5337
dc.relation.ispartofJournal of Infrastructure Policy and Development
dc.relation.ispartofseriesJournal of Infrastructure Policy and Development
dc.relation.journalJournal of Infrastructure, Policy and Development
dc.relation.urihttps://www.enpress-publisher.com/journal/JIPD/8/11/10.24294/jipd.v8i11.5337
dc.subjectBangladesh
dc.subjectBehavioural intention
dc.subjectCashless transactions
dc.subjectPartial least squares
dc.subjectTechnology acceptance model
dc.subject.lcshElectronic commerce--Developing countries.
dc.subject.lcshConsumer behavior--Developing countries.
dc.subject.lcshTeleshopping.
dc.titleUnveiling the determinants of online shopping: Insights from a developing nation
dc.typeArticle
oaire.citation.issue11
oaire.citation.volume8
person.affiliation.nameDaffodil International University
person.affiliation.nameKing Faisal University
person.affiliation.nameDaffodil International University
person.affiliation.nameBRAC University
person.affiliation.nameUniversiti Kebangsaan Malaysia
person.affiliation.nameKing Faisal University
person.affiliation.nameKing Faisal University
person.identifier.scopus-author-id57191227941
person.identifier.scopus-author-id57211347764
person.identifier.scopus-author-id55185163200
person.identifier.scopus-author-id57916683200
person.identifier.scopus-author-id36782596500
person.identifier.scopus-author-id57450128400
person.identifier.scopus-author-id43762250600

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