Rise of Digital Marketing and Its Impact in Logistics & Supply Chain

Abstract

Digital Marketing is a marketing strategy to advertise the products or services through digital channels. In last few years, the use of Digital Marketing platforms has gained a great attraction to build direct customer relationship and increase the presence of brand in the consumers’ TOM. If we look at the very recent scenario, the use of Digital Marketing has triggered particularly in this pandemic situation. Managing customer relationships is an approach of handling the engagement with existing and future customers of a company. It is a vital part for every business and especially for logistics and SCM companies. This study shows how digital marketing can help to improve the Customer Relationship Management (CRM) and the impacts of it in logistics and SCM businesses growth through the use of digital media platforms. It also presents the impact of Covid-19 pandemic in the future growth of digital marketing. How the digital marketing industry is dealing with the global economic change and how it will be rising in coming years.