Importance of measuring relationship quality in the retail industry: an asian perspective

Simple item page
dc.contributor.authorAziz, Md. Tareque
dc.date.accessioned2016-09-19T04:55:44Z
dc.date.available2016-09-19T04:55:44Z
dc.date.issued2012
dc.descriptionThis article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf The article website is at: http://www.elkjournals.com/en_US
dc.description.abstractIn this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured because of its high theoretical as well as practical implications.en_US
dc.description.versionPublished
dc.identifier.citationAziz, M. T. (2012). Importance of measuring relationship quality in the retail industry: an asian perspective. Importance of measuring relationship quality in the retail industry: an asian perspective, 3(2), 28–34. Retrieved from http://www.elkjournals.com/en_US
dc.identifier.issn2349-2317 (online)
dc.identifier.issn0976-7193 (print)
dc.identifier.urihttp://hdl.handle.net/10361/6404
dc.language.isoenen_US
dc.publisher© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENTen_US
dc.relation.urihttp://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=2
dc.subjectMarketingen_US
dc.titleImportance of measuring relationship quality in the retail industry: an asian perspectiveen_US
dc.typeArticleen_US

Files

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Journals Articles