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A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

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Date

2013-09

Publisher

© 2013 International Journals of Marketing and Technology (IJMT)

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URI

http://hdl.handle.net/10361/6232

Citation

Islam, M. T. (2013). A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective. International Journals of Marketing and Technology (IJMT), 3(9), 128–142. Retrieved from http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf

Abstract

The aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the positive and negative perception among the consumer.

Keywords

Marketing

Description

This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www.ijmra.us/2013ijmt_september.php

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Type

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