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Key process to use information system in Bangladesh hospitality industry

Citation

Abstract

Technology has helped humankind replace expensive human labor with technological labor. This helps reduce labor costs but also helps avoid customer service issues. It’s currently utilized to help people handle data more efficiently and effectively. The hotel business has progressed in terms of technology throughout time. Improving corporate processes, reducing competitive disadvantages, and leveraging the bene-fits of strategic planning in the IT industry have all been popular options in recent years. However, the focus of this article is on developing a practical IT strategic plan for the hotel sector in order to make the business process run more smoothly and to make the environment more user-friendly for consumers. The method employed in this research article is based on Ward’s framework for IT strategic planning (2002). The thesis has also used several measures to analyze every aspect of the Ho-tel business environment. The paper has focused not only on the external business procedure but also the internal business atmosphere of the Hospitality Environment. The consequences are the Implementation of a Mobile Web-based application, CRM (Customer Relationship Management and a Knowledge Management System For a strategic planning Hotel Industry. Customer relationship management (CRM) systems, mainstream CRM features and capabilities, CRM KPIs, and vendor selection are all covered in this white paper. It also entails deciding on corporate application software and resolving issues with vendor solutions and client requirements. This paper provides a survey of CRM features and metrics based on small and medium-sized manufacturers. A comparison table has been created to help the company choose the right provider.

Description

Cataloged from PDF version of thesis.
Includes bibliographical references (pages 31-32).
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2022.

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Type

Thesis